Young, Japanese, and Car-Free

Young Japanese men and women are ditching the car as a status symbol, sparking concern for car companies.
January 7, 2009, 7am PST | Judy Chang
Share Tweet LinkedIn Email Comments

"Toyota, the nation's biggest car maker, has hosted test-drive events, taken part in fashion shows and even developed its own suburban shopping mall that houses a dealership to reach out to buyers.

About half the autos produced in Japan are sold in Japan, while the other half are exported. But the U.S. market -- where more profitable models such as light trucks tend to be popular -- is more lucrative.

Still, this nation's disenchantment with cars is cause for concern. Americans, after all, are expected to start buying cars again -- eventually -- partly because of the inadequacy of mass transit there.

It's a different story in Japan's cities where streets are clogged but trains are efficient. The domestic market also is shrinking because of a drop in population."

Thanks to Jon

Full Story:
Published on Tuesday, January 6, 2009 in The Oregonian
Share Tweet LinkedIn Email