Behold, the Square Traffic Light
25 November 2008 - 1:00pm
Want to give your city a unique look? Try these new square traffic lights.
"The shape of traffic lights has barely changed since they were invented—there have always been three round lights: red, yellow and green. Initially, the sections were round simply because this allowed the spherical bulp inside light the glass evenly.
Today traffic lights use superbright light diodes that can be arranged in any way. And the sections are plastic, which also means any shape can be created.
Our idea is to produce square traffic lights. This can make the signals more easily noticeable and recognizable, with larger lit area for the same overall dimensions."

Full Story:
Luxofor traffic lights design concept
Source:
Art Lebedev Studio, November 24, 2008
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Maybe we should blame Thomas Jefferson. He was the godfather of the urban sprawl racket in America.
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Interesting, but likely to drown in a regulatory morass
To allow square sections in the US would require revisions to the Manual on Unoform Traffic Control Devices (MUTCD), the Uniform Vehicle Code, and state traffic laws.
Unless research shows a clear benefit, I doubt it will happen.