Subway Sponsorships Overestimated

"The initial proposal, which made headlines nationwide in January as the first such deal in a mass transit system, offered companies a chance to attach their names and logos to those of Downtown Crossing, South Station, Back Bay, and Sullivan Square for a minimum of five years. The company names would appear beneath the historic names of the stations wherever they might appear, including station maps, Web sites, and signs.In the case of South Station, the Massachusetts Bay Transportation Authority asked for a minimum of $2 million a year - the same amount Adelphia Cable pays for the naming rights to the stadium used by the NFL's Tennessee Titans. For Back Bay and Downtown Crossing, $1 million was the T's starting price. For Sullivan Square, it was $500,000 a year."