New Museum Restores Milwaukee Streets. Oh, and There's Motorcycles.

The new Harley-Davidson Museum recently opened it's doors to the public, and the architecture firm Pentagram designed both the enormous exhibit space and the outdoor public spaces that connect the museum to the grid.

"While attuned to the worshipful presence of Harley buffs, it also recalls such great retail spaces as the Galleria in Milan. And it symbolizes the key theme to the Harley-Davidson museum: it is not about exhibited objects so much as the social bonds inspired by Harley's culture and history. Despite declining sales numbers and rising customer age, the brand commands a cult-like loyalty.

The museum, which includes permanent and temporary exhibition space, a café, restaurant and store, is on a 20-acre reclaimed industrial site along the Menomonee River in Milwaukee.

According to the blog on Pentagram's Web site, the firm 'began with a few basic goals: integrate the site back into the city; respect and reflect the site's history; make the water an important recreational element and plan for future development. From these objectives, we developed an urban design that essentially restored the area's lost street grid and, by doing this, connected the site to the surrounding city by giving it a scale and ‘grain' that felt like a neighborhood within the city.'"

Full Story: Disciples of Harley-Davidson Get Their Church



it is great

The new Harley-Davidson Museum here in Milwaukee is great. The grounds are enjoyable and essentially public, the architecture is smart and fits both Milwaukee and Harley-Davidson. This really is a great addition to Milwaukee.

Brand new! Urban Grid City Collection

Each city has its own unique story. Commemorate where you came from or where you want to go.
Grids and Guide Red book cover

Grids & Guides

A notebook for visual thinkers. Available in red and black.
T-shirt with map of Chicago

Show your city pride

Men's Ultrasoft CityFabric© tees. Six cities available.

City Coasters

Hand-drawn engraved maps of your favorite neighborhoods are divided up across 4 coasters making each one unique.