The city has outfitted more than 1,000 parking meters with new technology to allow motorists to pay over the phone. Yet most of them haven't noticed.
"As Elio Sciacqua raced from his work truck on Geary and 15th Avenue to pump change into his parking meter Thursday, one important detail scribed on the 4-foot post managed to miss his attention.
On the meter, surrounded by bright green borders, read the phrase, "Pay by phone & go! 1-866-490-PARK."
"I had no idea you could pay for meters with your cell phone," Sciacqua said. "I'm usually too busy to take the time to look."
With Muni officials proposing a $10 increase in fines for overstaying meters - raising the cost to $60 in the downtown core and $50 everywhere else - convenient payment practices should be a top concern for city drivers, but like Sciacqua, many residents are unaware of a new pilot program that allows the purchase of meter minutes via cell phones."