Naming Rights For Subways?
17 January 2001 - 11:00am
We've all heard about naming rights for sports, even skyscrapers. So why not subways?
"Within the next few weeks, the naming rights for four stations in the nation's oldest and fourth-largest subway system will be put up for bid by the Massachusetts Bay Transportation Authority in hopes of raising $10 million-$20 million over the next five years."
Full Story:
Massachusetts subway ties into name game
Source:
USA Today, January 16, 2001
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