Nearly 100 million American households have tended a garden or lawn since 2005, a significant increase from years past. According to estimates, much of the rise is due to younger adults getting out in their gardens.
"According to the National Gardening Association (NGA), an estimated record 91 million households participated in one or more types of DIY indoor and outdoor lawn and garden activities in 2005. In 2006, homeowners spent a record $44.7 billion to hire professional lawn and landscape services. Taken together, these figures represent a dramatic increase in gardening interest and expenditures. So where is this growth coming from, and who's expanding the gardening market-a market which has previously been viewed as dying on the vine?"
"The answer, according to many publishers, authors and educators, is young people. In a world going green, the under-35s have taken it upon themselves to make positive use of their natural surroundings. College courses and easily accessible online resources have turned what was once referred to as a middle-aged pastime into a multibillion-dollar-a-year industry."