Are We Ready For Car-Sharing?

"In a just-completed survey, members ranked convenience as the biggest reason for using Zipcar, saving money as second. "Eighty to 90% of the time, I can get the car I want," Kleffman says. The survey showed half the members make more than $80,000 a year, and 90% have college educations... The lack of parking spaces in congested urban areas is the biggest draw for car-sharing consumers."