Start-Ups Sprout On Wal-Mart's Green Path

<p>Wal-Mart's efforts to reduce waste and operate in an environmentally-friendly manner has fueled a green business boom in an Arkansas town near the corporation's headquarters.</p>
September 10, 2007, 5am PDT | Nate Berg
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"Two years ago, the world's largest retailer set out on a mission to change that reputation by promising to transform itself into an eco-friendly business. It set wildly ambitious goals to create no waste, be supplied by renewable energy and sell more sustainable merchandise."

"Critics have dismissed the effort as a public relations stunt designed to draw attention away from Wal-Mart's controversial labor and health-care policies. How successful Wal-Mart will be at greening itself remains to be seen. But there is little question that it already is reshaping its own back yard."

"A wave of start-ups developing the technology to help suppliers prove their green credentials has swept into this sleepy college town, half an hour from the company's headquarters in Bentonville."

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Published on Friday, September 7, 2007 in The Washington Post
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