The Story Of South Beach
While South Beach today conjures images of upscale urban beach lifestyle and glorious art deco architecture, it has not always been that way.
"Twenty years ago, South Beach was a tired seaside village best known for Scarface drug deals and flocks of retired people rocking on the front porches of decrepit hotels.
But a fight to save the old buildings helped fuel a renaissance. Preservationists, artists, photographers, designers, performers and other avant-garde types smitten with the promise of a forgotten but architecturally unique corner of America joined forces to turn the place around. By 1987, a handful of funky restaurants, clubs and refurbished hotels began to draw cool crowds.
Today, South Beach, the one square mile extending from Government Cut to 21st Street, has evolved from a Bohemian playground where one could have dinner and drinks for $7 to a world-class tourism hot spot where a Kobe burger costs $30 and a top-shelf cocktail is about $20.
The small-town edginess is history. But now the place boasts financial and cultural maturity. Money has brought more money. Fame more fame."
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