Friday Funny: Ice Cream Flavor Slanders NYC Borough

<p>The Borough President of Staten Island has called for a boycott of 'Staten Island Landfill' ice cream, saying it is insulting to the community -- yet sales of the creamy confection are through the roof.</p>
June 15, 2007, 2pm PDT | Christian Madera | @cpmadera
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"Last Friday, a perturbed James P. Molinaro wrote a letter to Scott and Kim Myles, husband and wife co-owners of the Queens-based 5 Boroughs Ice Cream company. Someone had shown Molinaro a copy of a flyer printed off the 5B website, meant to help persuade local specialty food storeowners to carry the ice cream. There are currently eight 5B flavors, all made in small batches; each is named after a NYC locale or neighborhood. For Molinaro and many Staten Islanders, the offending ice cream flavor is Staten Island Landfill- a swirly mix of brownies, fudge, crunchies, and cherries in a vanilla base. Molinaro objects to what he considers old hat outer borough typecasting; the Staten Island Advance quotes his letter to the company as saying "I am hard-pressed to think of a more insulting and derogatory attack in the name of consumerism.""

"After Staten Island Borough President James Molinaro recommended that the 5 Boroughs ice cream flavor "Staten Island Landfill" be boycotted, sales of the swirly mix of brownies, fudge, crunchies, and cherries in a vanilla ice cream base have been so hot, it's hard to find it anywhere."

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Published on Tuesday, June 12, 2007 in Gothamist

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