What Happens When A City Bans Advertising?

When South America's largest city banned billboards, neon signs, and all other forms of outdoor advertising, an unexpected cityscape emerged and previously unnoticed problems were revealed.

"In January, South America's largest city officially banned outdoor advertising. Billboards, neon signs, bus-stop ads, even the Goodyear blimp - all were suddenly illegal. Folha de Sao Paulo reporter Vinicius Galvao describes seeing his city as though for the first time...The ban on what the mayor calls "visual pollution" was the culmination of a long battle between the city's politicians and the advertising industry, which had blanketed Brazil's economic capital with all manner of billboards, both legal and illegal. Within months, the city has gone from a Blade Runner-like vision of the future to a reclaimed past..."

"It's weird, because you get lost, so you don't have any references any more...The city's got now new language, a new identity."

Full Story: Clearing The Air


Brand new! Urban Grid City Collection

Each city has its own unique story. Commemorate where you came from or where you want to go.
Grids and Guide Red book cover

Grids & Guides

A notebook for visual thinkers. Available in red and black.
Book cover of Unsprawl

Unsprawl: Remixing Spaces as Places

Explore visionary, controversial and ultimately successful strategies for building people-centered places.
Starting at $12.95
Melissa and Doug Town Blocks Wooden Play Set

Block play meets role play

New! Town block set from Melissa and Doug Toys