Why 'Green' Business Will Last

While it seems environmental friendliness is the latest bandwagon trend, this column offers the top ten reasons why green business is sticking around.

"The world of green business appears to have come out of nowhere to grace the cover of every major magazine, business and otherwise, not to mention scads of other stories on inside pages."

"For those of us who have been toiling in these fields for a long time, the greening of business is viewed as an 'overnight success story' that was twenty years in the making."

The top ten reasons include the emergence of the political will to support green business and techniques, and the widespread public knowledge of environmental issues.

Full Story: Ten Reasons Why There's No Green Business 'Bubble'


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