Billboards Invade Suburban Towns

"Longer commutes, clogged-to-a-crawl roads, and the fragmenting of big media are making billboards attractive to advertisers 'in places where once it was not worth their while to pursue,' said Lynn McConville, who monitors billboards as project director for the Pennsylvania Resources Council, a nonprofit environmental group."

"The billboard industry, she said, 'is positioning itself for a brand-new, glorious era.'"

"To land-use experts, it's one more sign of a trend they've begun to spot nationwide: outdoor advertising boldly moving onto suburban byways - often in communities unprepared to regulate it."