San Francisco A Car-Sharing Mecca

25 January 2007 - 10:00am

Growing demand for the innovative service is sustaining three competing car-sharing companies.

"For economic and environmental reasons, Tara Hunt wants to avoid buying a car, but sometimes she needs to drive from San Francisco across the Bay Bridge to Ikea or Home Depot. Keith Kamisugi finds it a hassle to own a car in San Francisco -- especially trying to find a parking place near his home -- but he has to drive to business meetings and on occasional errands.

For Hunt and Kamisugi -- and thousands of other Bay Area residents -- car-sharing is the answer to that dilemma."

"So many people in the Bay Area are interested in car-sharing that two for-profit companies have joined nonprofit pioneer City CarShare in the market -- and all three are surviving and growing.

'This is the only city in the country -- possibly in the world -- that has three car-share companies operating at the same time,' said Dan Shifrin, regional vice president for Zipcar."

Source: The San Francisco Chronicle, January 22, 2007
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All of that only scratches the surface of what's wrong with this study. The idea that complex urban development patterns and human behavior can be meaningfully studied according to one primary criteria — density — is wrong from the start.