An Invented Street On An Imaginary Piazza

Massive convention centers are not often noted for their architectural distinction. What does it take to create the "most exciting convention center in the world"? Giving 3.5 million square feet a human scale. At the Fiera Milano, or the Milan Trade Fair, Fuksas has created a street populated by twenty cafés and restaurants alternating with meeting rooms and offices. Reflecting pools and gardens add to the streetscape, all under a swirling glass and steel canopy that evokes the nearby Italian Alps.