An Invented Street On An Imaginary Piazza

Italian architect Massimiliano Fuksas puts a new spin on convention center design.
July 27, 2006, 11am PDT | Deborah Myerson
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Massive convention centers are not often noted for their architectural distinction. What does it take to create the "most exciting convention center in the world"? Giving 3.5 million square feet a human scale. At the Fiera Milano, or the Milan Trade Fair, Fuksas has created a street populated by twenty cafés and restaurants alternating with meeting rooms and offices. Reflecting pools and gardens add to the streetscape, all under a swirling glass and steel canopy that evokes the nearby Italian Alps.

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Published on Monday, July 24, 2006 in The New Yorker
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