Creating Social Change Through Color

"Ruth Lande Shuman wants to change the world one bucket of Benjamin Moore at a time. The founder and head of Publicolor, the non-profit organization that paints New York City public schools in colors brighter than the typical drab hues, is convinced that social change can start with a can of paint.

Publicolor is dedicated to improving the public school system both through the direct physical effect (brighter schools = happier kids) and the more subtle social effect. The organization sets up after-school painting clubs, and though the group stays involved, it leaves much of the individual responsibility up to the kids."