Texas Campaign Will Market Towns To Retirees

1 June 2006 - 10:00am

A major marketing effort hopes to attract retirees to Texas, through the "certified retirement community" program.

"Small towns and lush landscapes are what a new state campaign hopes will lure more retirees to settle in Texas.

Starting this week, the state Agriculture Department will take applications from cities seeking the brand of 'certified retirement community' from the state. Cities will pay 25 cents per resident to apply, or $5,000 if the city is under 20,000 people.

In return, the state will promote the city nationwide in hopes of bringing more retirees to towns like Nacogdoches in East Texas."

Source: Star Telegram, May 29, 2006
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Most importantly, we should acknowledge that a consensus building event forms at one time around one cluster among many interacting issues and actions. Other efforts will and should emerge around clusters of other issues and actions.