Guaranteed: The Most Recognizable Names In Home Product Quality

From Good Housekeeping to Underwriters Laboratory and the Energy Star label, different names register different levels of confidence for consumers.

"According to independent research, consumers have an almost universal awareness of the Good Housekeeping Seal. And they have a lot of faith in it, too. When choosing between two brands similar in price and features, more than four out of five said they'd be more likely to buy the product with the seal."

"Only products evaluated by the Good Housekeeping Institute qualify for the seal, and they are backed by a two-year limited warranty. The magazine's warranty is in addition to, and independent of, guarantees and warrantees offered by the builder and individual manufacturers."

"But the Good Housekeeping Seal isn't the only stamp of approval home buyers can trust. Underwriters Laboratory's mark, an uppercase 'UL' in a circle, is another label many people recognize as a sign that a product meets certain benchmarks for safety and utility."

"Perhaps not as recognizable is the Energy Star label, which means a product meets the energy-efficiency guidelines set by the Department of Energy and the Environmental Protection Agency."

Full Story: The quality goes in before these names go on

Comments

Prepare for the AICP Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $199
Planetizen Courses image ad

Planetizen Courses

Advance your career with subscription-based online courses tailored to the urban planning professional.
Starting at $14.95 a month
Book cover of Unsprawl

Unsprawl: Remixing Spaces as Places

Explore visionary, controversial and ultimately successful strategies for building people-centered places.
Starting at $12.95
poster

A Short History of America

From comic book artist Robert Crumb, poster shows how the built environment has changed throughout the decades.
$14.95