'Green, Clean And Iconoclastic'
"Salem's head start is the vibrancy of its downtown, which is a result of the hard work of citizens and elected officials over many years. Forward-thinking planning and development led to urban-renewal projects like the Civic Center, Salem Center and Pringle Creek Plaza. We have preserved beautiful historic buildings, and we continue to see them fill up with unique businesses."
"Another big advantage comes from 'Brand Oregon' -- who wouldn't want to live in a state that is green, clean and iconoclastic? We have the elegant benefits of our location -- our proximity to mountains, beaches and Portland. We have two great colleges and a great university in Salem, and five more within an hour's commute."