Cities Court Women

10 March 2006 - 5:00am

As one of the "oldest" states in terms of the average age of its inhabitants, Iowa and its small cities are turning their marketing campaigns toward women, in an attempt to stop "brain drain".

Cities across the nation are recognizing that women are a powerful factor in economic development. "As women start to dominate the brain pool, they can generate the creative energy cities crave to revitalize neighborhoods and bring in more businesses, people and revenue."

Source: USA Today, March 8, 2006
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