Super Bowl Week Yields Lesson In Civics

8 February 2006 - 7:00am

How did a city capitalize on a three-hour sporting event to develop a clear set of goals for urban revitalization?

"It's been a very long time, decades in fact, since the line on Detroit's cardiogram had beeped to such vigorous life...People sensed that behind the big game was an important back story, one that produced a freshly scrubbed and credible downtown and maybe even more than that. Indeed, the success of Super Bowl week offers lessons about clear goals, effective public and private investment, courage, and persistence that merit attention at every level of business and government, and need to be thoroughly discussed during this year's Michigan gubernatorial race."

Source: Michigan Land Use Institute, February 7, 2006