Urban Fold

Universities Look For Advice on Mixed Use

Creating a vibrant, near-campus retail neighborhood makes higher education's short list

While the Millenial Generation hitting college campuses may not be all about 'shop until you drop', its members' purchasing power carries significant clout. Universities across the country are looking for ways to plan nearby retail districts that truly are special. That includes keeping unique, locally-originated shops as well as bringing in franchises like Starbucks.

Mixed-use "is part of a larger trend in campus-area retail development. Complexes with housing, office space, and commercial tenants are increasingly hot, according to Bronstein of The Scion Group. "I would say the big thing is retail projects that are more part of 'campus towns,'" Bronstein says. "You'll see mixed-use projects with retail on the ground floor and housing for students or some other use above--this whole village marketplace kind of thing."

Thanks to CollegeTownLife.com

Full Story: Shopping for Advice

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