Carmaker Encourages Employees To Walk To Work
2 December 2005 - 2:00pm
Mazda is recommending employees walk rather than drive to work.
"Japanese automaker Mazda Motor Corp. is recommending its employees walk to the office, rather than commute by car, as part of an effort to improve their health and protect the environment, a company spokesman said Friday."
Full Story:
Mazda Recommends Employees Walk to Office
Source:
New York Times, AP., December 2, 2005
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Carmaker Encourages Employees To Walk To Work
If this is a marketing scam, it's one any self-respecting auto-phobe could get behind.
Marketing guru number 1: Hey, we tried the "Red Flag Event," and we tried the "Employee Discount Plan," and look what's happened to the Big Three.
Marketing guru number 2: Hmm, you're right! Before Ford and Chrysler follow GM even farther into the dumpster, how about we copy Mazda instead, and hatch the "We Pay You to Leave Your Car At Home Deal?"
Marketing guru number 1: You got it, Josie. It sure beats the MEGO slogans we've been batting around this past week.
Marketing guru number 2: You mean like the full-page General Motors ad “HERE ARE THE TEN IMPORTANT THINGS YOU SHOULD KNOW ABOUT OUR GREAT COMPANY?”
Marketing guru number 1: Jesus yes, that was a bad one. but “CHRYSLER: A GREAT, IMPORTANT COMPANY, AND HERE’S WHY:” was even worse!
Marketing guru number 2: Hmm, I'm still enamoured of “WHAT YOU NEED TO KNOW ABOUT FORD AND THE NAZIS: (with footnotes).” Still, you know what? Mazda's "Leave Your Car At Home Event" has me scared.
The ALLDERBLOB because it's past time to ban automobile advertising www.allderdice.ca/