"The same polls that identify high levels of public support for environmental protection also reveal that support to be shallow. Americans care about â€œthe environment,â€ but when faced with competing demands on their time, money, and attention, they donâ€™t appear to care all that much.
The increasing difficulty in advancing an agenda -- despite growing movement sophistication -- clearly does. It suggests that simply 'more' -- more money, more organizing, more experts -- is unlikely to enable the environmental movement to once again win big.
...In sum, two sorts of change are needed. One is to elevate â€œpoliticsâ€ as a discussion about values and a constructive vision for the future. Another is to reconnect â€œenvironmentâ€ to the realm of everyday concerns with quality of life and livelihood. By pursuing both these aims, we can build a more powerful movement to promote the well-being of communities and ecosystems together."