Resorts: A Year-Long Attraction

2 September 2000 - 6:00am

Substantial development of an Idaho resort represents a growing trend in trying to attract visitors all year long.

Westrock Village in Lake Cascade, Idaho is currently developing a $500 million four-seasons resort community. What will make or break the new resort is the WestRock team’s ability to finish planning, financing, and building a high-end resort that profitably attracts visitors during those seven months when the slopes are not skiable. Note: The full text of this article may only be available to ULI members.

Source: Urban Land Magazine, August 29, 2000
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It's all too easy for projects to claim that they will be successful places, and all too hard to tell ahead of time which ones actually will.