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Fixing Society's Strategy Of Environmental Tragedy

A profile of influential environmental architect William McDonough.

"Environmental architect William McDonough has been practicing, writing and preaching ecologically sensitive, socially just design for more than 20 years. Style is one thing, but in terms of transforming the planet, no designer is more important to watch now...Tenets of the eco-design revolution include waste equals food; effectiveness is better than efficiency; and being less bad is not good enough. Biological materials can be recycled back into the earth. Hard goods ought to be designed for dismantling and reuse. Regeneration is 'the infinite game.' Regulation is a failure of design."

Thanks to Abhijeet Chavan

Full Story: An Environmental Problem Slipping Through the Quacks

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