Brand Your City
16 August 2005 - 1:00pm
Smart City interviews Chicago's branding expert, Paul O'Connor, about how to brand a city.
How does a city develop a brand? And why is branding of cities done so badly so often?
That's a question Smart City Radio Show host asks Paul O'Connor, who has an enviable record of branding Chicago for the world market. He is founding executive director of World Business Chicago, and he discusses his branding experience and how to avoid common mistakes.
Full Story:
The Branding of Cities
Source:
Smart City, August 15, 2005
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