'Starchitects' Gaining Clout With Developers

Led by Frank Gehry's firm, so-called 'starchitects' are now considered essential to large-scale development projects.

"So-called 'starchitects' have become too valuable now, as urban alchemists and as marketing vehicles, for developers to ignore. This is particularly true when those developers are relying on public approval — and public opinion — as is the case with Grand Avenue.

The fact that Gehry seems largely to have dictated the terms of these agreements only strengthens that impression. In each case, he's negotiated the architectural equivalent of final cut for a Hollywood director."

Thanks to Brenda Meyer

Full Story: Starring Frank Gehry

Comments

Prepare for the AICP* Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $245

Essential Readings in Urban Planning

Planning on taking the AICP* Exam? Register for Planetizen's AICP * Exam Preparation Course to save $25.
Women's t-shirt with map of Los Angeles

City T-Shirts for the ladies!

Women's Supersoft CityFabric© Fashion Fit Tees. Now available in six different cities.
$24.00
Grids and Guides Notepad Set

Spark Your Creative Thinking

Grids and Guides Notepad Set
$14.95