'Starchitects' Gaining Clout With Developers

Led by Frank Gehry's firm, so-called 'starchitects' are now considered essential to large-scale development projects.

"So-called 'starchitects' have become too valuable now, as urban alchemists and as marketing vehicles, for developers to ignore. This is particularly true when those developers are relying on public approval — and public opinion — as is the case with Grand Avenue.

The fact that Gehry seems largely to have dictated the terms of these agreements only strengthens that impression. In each case, he's negotiated the architectural equivalent of final cut for a Hollywood director."

Thanks to Brenda Meyer

Full Story: Starring Frank Gehry

Comments

Prepare for the AICP Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $199
Planetizen Courses image ad

Planetizen Courses

Advance your career with subscription-based online courses tailored to the urban planning professional.
Starting at $14.95 a month
Book cover of Insider's Guide to Careers in Urban Planning

So you want to be a planner...

Check out our behind the scenes look at 25 careers in the Urban Planning field
Starting at $14.95
poster

A Short History of America

From comic book artist Robert Crumb, poster shows how the built environment has changed throughout the decades.
$14.95