'Starchitects' Gaining Clout With Developers

Led by Frank Gehry's firm, so-called 'starchitects' are now considered essential to large-scale development projects.

"So-called 'starchitects' have become too valuable now, as urban alchemists and as marketing vehicles, for developers to ignore. This is particularly true when those developers are relying on public approval — and public opinion — as is the case with Grand Avenue.

The fact that Gehry seems largely to have dictated the terms of these agreements only strengthens that impression. In each case, he's negotiated the architectural equivalent of final cut for a Hollywood director."

Thanks to Brenda Meyer

Full Story: Starring Frank Gehry

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