'Starchitects' Gaining Clout With Developers

Led by Frank Gehry's firm, so-called 'starchitects' are now considered essential to large-scale development projects.
July 26, 2005, 7am PDT | Brenda Meyer
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"So-called 'starchitects' have become too valuable now, as urban alchemists and as marketing vehicles, for developers to ignore. This is particularly true when those developers are relying on public approval — and public opinion — as is the case with Grand Avenue.

The fact that Gehry seems largely to have dictated the terms of these agreements only strengthens that impression. In each case, he's negotiated the architectural equivalent of final cut for a Hollywood director."

Thanks to Brenda Meyer

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Published on Monday, July 25, 2005 in The Los Angeles Times
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