Clever Advertising Helps New Jersey Town Blossom

"Consistency and repetition were adopted as policy for the use of the town logo.

Collingswood held an Economic Development Conference. Working closely with Eggz, inc., 150 developers were invited via a long, square white box labeled, "Here are the plans you've been waiting for." Upon opening the box, a rolled "blueprint" invitation gave the reasons why this historic town is "Where You Want to Be," and described the development opportunities that were available. Other direct-mail pieces followed."