Conserving, And Saving Money In The Process

21 January 2005 - 8:00am

A first-in-the-nation experiment in electricity pricing is demonstrating that consumers are willing to change how they use electricity -- and save money in the process.

"If you knew you could buy groceries cheaper if you waited until after 10 p.m., would you do it? How about electricity?In a three-year test program, about 1,300 Commonwealth Edison customers in the city and suburbs are buying their electricity on an hourly basis, rather than using a flat rate...Confounding the notion that customers wouldn't bother monitoring their usage, ComEd customers on the 'Energy Smart Pricing Plan' have made small but significant changes in the way they use electricity and saved about 15 percent on their bills."

Source: Chicago Sun-Times, January 14, 2005
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One major problem with the current focus is that parking demand is tricky to pin down, since demand itself is a function of supply, especially in urban places.