New 'Micros' Cast Deciding Vote In 2004 Election

Micropolitan areas, which were only officially designated by the US Census in 2003, cast the deciding votes in the pivotal state of Ohio. These "mini-metros" strongly supported Bush, 61% to 39%, over Kerry.

"The Bush campaign paid close attention to these communities. As Kerry's get-out-the-vote troops blanketed Ohio urban centers such as Cleveland, Columbus and Akron, Bush's team homed in on "micros" and wooed voters to the end."