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The Broker Poet

Posted by: Chris Steins
Thanks to: Jack Skelley
13 September 2004 - 9:00am

Los Angeles Commercial real estate broker Ed Rosenthal has gained notice for his unorthodox marketing medium: poetry.

This dedicated versifier has brokered some of the most high-profile sales in the city, including most recently the historic Eastern Columbia Building. He has used his poems to promote himself (articles have appeared in L.A. Times, L.A. Downtown News and California Real Estate Journal) and, in one case, to request a 30-day escrow extension. Rosenthal also performed in the San Francisco PCBC conference at a Roddan Paolucci Roddan panel on urban infill. Wall Street Journal writer Sheila Muto profile of the broker poet in her weekly column.

[Editor's note: This article is the second of two articles on the linked page. This article is available free to non-subscribers for a period of 6 days.]

Full Story: In Fashion
Source: Wall St. Journal, September 8, 2004
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All of that only scratches the surface of what's wrong with this study. The idea that complex urban development patterns and human behavior can be meaningfully studied according to one primary criteria — density — is wrong from the start.
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