Reverse Migration

In "Life 2.0: How People Across America Are Transforming Their Lives by Finding the Where of Their Happiness", Forbes publisher Rich Karlgaard "documents the movement of "executive class" people from major coastal cities (and centers of finance) to towns like Denver; Bozeman, Mont.; Des Moines, Iowa; and Green Bay, Wis., in search of the good life at more affordable prices.Karlgaard's interest in urban flight was initially motivated by the heavy response to a Forbes column he wrote in 2002 called "Boonyack Comeback." He wrote that "small cities could well outperform large cities economically over the next decade."