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Houston Uses Faults To Highlight Assets

Posted by: Abhijeet Chavan
Thanks to: Christine Graziano
7 August 2004 - 1:00pm

A new marketing campaign uses some of the reasons people hate Houston to introduce why "It's Worth It."

While the "official" slogan of the city of Houston offered by the Greater Houston Convention & Visitors Bureau is "SpaceCity: A space of infinite possibilities," a local attempt at rebranding by a professional marketing firm has come up with the slogan "Houston: It's Worth It," depicting things people complain about--such as the heat, insects, the traffic, and air quality--to then highlight what the city's positive aspects are.

Full Story: Ad campaign promoting city in no-spin style
Source: The Houston Chronicle, August 5, 2004
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However, the political reality since the Ronald Reagan/Margaret Thatcher years has promoted the individual pursuit of happiness while systematically clamping down on planning—even if it means that one’s single-minded pursuit of happiness might contribute to unhappiness for themselves and others around.
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