How To Lure Young Professionals

19 July 2004 - 1:00pm

Can a new focus on becoming 'Cool' stop the brain drain from decaying cities?

"Between 1995 and 2000, Michigan lost an estimated 43,000 young college graduates, who left the state for everything from jobs to warmer year-round weather. It's a story mirrored in many other cities, from expensive New York to crowded Los Angeles, which both lost more 25- to 34-year-olds than they gained during those same years.Now officials in some cities and states are looking to reverse the trend -- by marketing themselves as hip places to live and giving college graduates a reason to stay."

Adam Rogers discusses the article on Planetizen TechTalk.

Source: CNN, July 14, 2004
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But what can planners do to support the kind of connections between people I just described? One idea is promoting mixed-use places where there are simply more opportunities for people to run into each other and connect.