Minneapolis Billboard Swap

25 June 2004 - 11:00am

A city ordinance swaps neighborhood billboards for space along freeways and in downtown.

In order to reduce the number of billboards in city neighborhoods, a city ordinance was drafted to allow billboard companies to swap two square feet of neighborhood billboard area for one square foot along freeways or in downtown areas. This was a reversal of previous policies designed to limit billboards along highways through spacing and setback requirements.

Source: Skyway News, June 23, 2004
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Perhaps it's no surprise that a transportation system created in the interstate highway era would tilt toward new road capacity. Few deny it works that way.