Unusual Incentives To Promote Smart Commuting

"If pricey gas and thickening traffic won’t get people out of their cars and onto a bike or a bus, people here in northwest Michigan figure they know what will: fried eggs and potatoes.

From June 7 to 11, anybody bicycling, walking, busing, or carpooling to work earns a free hot breakfast and some cool conversation at a rotating site in this city. It’s all part of “Smart Commute Week,” the 10th annual event meant to coax people away from solo auto commutes and toward other, more sustainable options."