Demanding More Of Gas Station Design

11 May 2004 - 7:00am

A nondescript gas station in suburban Mequon serves as a positive example of what can happen when the city demands more creativity from developers.

"The compromise that emerged was Towne Market Mobil: a 2,600-square-foot convenience store, deli and gas station that, to judge from renderings, will resemble a picturesque cottage, with a gabled roof, big windows, a cupola and green fabric awnings. The signage is discreet; the gas pumps are in the back; and there's a circular seating area in the front with attractive landscaping and walkways... The big lesson here is that communities don't have to settle for standardized design, whether in gas stations or Wal-Marts. Through their zoning authority, which has long been upheld by the courts, municipalities have broad powers to influence the look and siting of commercial facilities. They would do well to exercise those powers."

Source: Milwaukee Journal Sentinel, May 10, 2004
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