Father Of The Mall

20 March 2004 - 1:00pm

Victor Gruen invented the enclosed mall, and Alfred Taubman "perfected it." What were they thinking?

"There is a tendency in America to wax nostalgic for the traditional downtown, but those who first believed in the mall—and understood its potential—found it hard to look at the old downtown with anything but frustration...Shopping centers and strip malls became what urban planners call 'catalytic,' meaning that developers weren’t building them to serve existing suburban communities; they were building them on the fringes of cities, beyond residential developments, where the land was cheapest."

Full Story: The Terrazzo Jungle
Source: The New Yorker, March 8, 2004
Bookmark and Share
New Suburbanism is not a new design paradigm that seeks to compete with or discredit principles of New Urbanism. Instead, our perspective represents a broad-based attempt to find the best, most practical ways to develop and redevelop suburban communities.