Setting An Example For A New Century?

Washington, DC-area subway system may allow pervasive advertising methods inside the subway system including television.

"The president of the United States took the time, back in 1966, to write a letter to the caretakers of Washington's nascent Metro system. Be sure, wrote Lyndon Johnson, 'to set an example for the Nation.' And that's what happened. By the time the first few trains started running, 10 years later, it was clear that the Washington system would set new standards for convenience, safety and, especially, design. Those downtown stations with the floating mezzanines and coffered vaults were -- and are -- dignified, monumental and subtly uplifting, a model of uncluttered design, followed throughout the system as it expanded into the suburbs. Yet the Metro board is considering changes that will seriously diminish the system's hard-won design integrity and disastrously weaken its identity. The proposals have been approved by a key Metro subcommittee. The full board votes Thursday. All the changes involve adding commercial advertising and activities to various parts of the system, and it is hard to say which among them is the most outrageous."

Thanks to Richard Layman

Full Story: Selling of the subway: Metro's Yen for Advertising Dollars Has an Aesthetic Cost

Comments

Prepare for the AICP Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $245
AICP CTP Storefont Display

The first online AICP* CTP exam prep class

Are you ready to take the AICP* Certified Transportation Planner exam?
Priced at $245 for May exam!
Red necktie with map of Boston

Tie one on to celebrate your city

Choose from over 20 styles of neckties imprinted with detailed city or transit maps.
$44.95
Book cover of Where Things Are from Near to Far

Where Things Are From Near to Far

This engaging children's book about planning illustrates that "every building has its place."
$19.95