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Are Americans Ready For Small Cars?

Posted by: Chris Steins
Thanks to: Chris Steins
5 January 2004 - 1:00pm

From the Mini Cooper to even smaller BMWs, automakers are finding a market in small cars. The WSJ reviews the top contenders.

"Thanks to a growing small-car push by auto makers, driving some of the more interesting rides on the lot may mean bumping your head getting in... Cheap little cars appeal to young buyers, and with more boomers' kids now hitting dealerships, companies want to lock them in for life... And it doesn't hurt that selling fuel-efficient models like these helps manufacturers to meet the government's overall mileage targets -- freeing them to sell still more high-profit SUVs." [The link below is available to non-subscribers for a period of 7 days.]

Full Story: Small-Car Envy
Source: Wall St. Journal, December 26, 2003
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