Bigger Doesn't Always Mean Better -- or Successful

"...a commercial evolution in which small turns bigger, only to be made extinct by a diversified giant. In the process, both grew beyond their capability to thrive....Nothing is inherently wrong with the sales strategy of behemoths such as Wal-Mart. They exist because customers shop at them more than they do at Main Street stores.It's just that one of the commodities the giants don't sell - and can't by definition - is a coziness that makes a merchant feel like a neighbor"