The First Transit Station Naming Rights

"This mythic capital of corporate sponsorship could become reality as cash-strapped cities, school districts and transit systems nationwide explore how to sell naming rights, sponsorships and other forms of advertising to close budget gaps... Once limited to the naming of sports stadiums, the corporate sponsorship game will sail into new territory this week when Nextel Communications Inc. announces a 12-year deal, estimated at $50 million, to plaster its name on the monorail station at the Las Vegas Convention Center and one of the nine trains in the city's light rail system."