The Hybrids Are Coming

6 November 2003 - 2:00pm

Japan's newest models of the fuel-efficient vehicles are poised to take the American car industry by storm.

"Hybrids, still only accounting for 1 percent of Japanese car sales, made a big splash at the car show that closed here [in Makuhari] Wednesday." Toyota aims "to create the ultimate eco car through fusion of Toyota's originally developed fuel-cell system and hybrid technology." The company "had received 17,000 orders for its new generation Prius, which went on sale here Sept. 1. The car, which offers 50 percent more power than the original version, went on sale in the United States Oct. 17." The cars are coming close to the mainstream. "Wielding a carrot, Japan's government now gives the purchaser of a hybrid car about $2,500 in tax credits. Wielding a stick, the government plans to impose draconian new emission control regulations in 2005...In contrast, Detroit is seen as falling behind in this technological battle. Ford's Escape, the first U.S. car with hybrid technology, has had its launch delayed by one year until next summer."

Source: International Herald Tribune, November 5, 2003
Bookmark and Share
For the past half century we have been building communities for the wrong reasons. We built them to sell cars. This created all sorts of problems.