Friday Funny: Brochure With Scratch-and-Sniff Manure Scent

15 August 2003 - 2:00pm

Ottawa County, Michigan officials develop a manure scented brochure to alert home buyers to some unadvertised aspects of country living.

"Ottawa County officials in Michigan are raising a stink as they try to educate would-be residents of some of the realities of rural living. The Ottawa County Planning Commission has created a new brochure designed to reduce nuisance complaints that new homeowners sometimes make against farmers. The pamphlet includes a scratch-and-sniff section that emits a genuine odor of manure. "It's an attention grabber," said Mark Knudsen, director of the county's planning and grants department. "The whole purpose is that people should not move into a rural area unless they're willing to accept and embrace the practices that happen on a farming operation."

Source: Wisconsin Ag Connection, August 7, 2003
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The decision to abandon a property is a symptom of the loss of confidence. And while abandonment certainly affects confidence among surrounding homeowners, the most important question to answer is not "how do we deal with abandoned properties?" but "what is the most cost-effective way to restore market confidence, and how do abandoned properties fit into that picture?"