Friday Funny: A Real Anchor Store

Posted by: Chris Steins
Thanks to: The Practice of New Urbanism

6 June 2003 - 2:00pm

A retail marketing analyst advised Sam that he needed anchor stores, which are major retailers that bring in busines...

"Sam took the advice and negotiated a lease with 'Captain' Carl Stern, owner of Captain Carl's World O' Anchors, a successful anchor chain... Carl isn't suprised that the mall is doing better now. He understands how the winds of change can affect business."

Full Story: Mall Hopes New Anchor Store Will Increase Sales

Source: The White House, June 5, 2003