Jun 19, 2013
Harvard Urban Retail Executive Education Course
Enrollment Now Open:
July 15-17, 2013
Now in its 18th year, this fast paced popular 3 day course is taught by the leading urban retail developers, architects, planners and city managers. to demonstrate how modern principles of retail development can be combined with the best practices of the New Urbanism, Smart Growth, and architectural design to create successful mixed-use urban commercial centers for the Post Recession economy. It is ideal for developers, planners, investors, retailers, architects, and public officials.
Covered topics include: required market demographics for various retailers, shopping center typologies, consumer psychographics, as well as the nuts and bolts of how to program, plan, and design competitive retail in historic downtowns, underperforming shopping centers, and new ground-up mixed use town centers and lifestyle centers. The session will include highlights of Gibbs’ new book: Principles for Urban Retail Planning & Development
The course will cover market research, branding, national retailer criteria, and site-selection principles. Participants will learn about streetscape, store planning, signage, tenant mix, merchandising plans, leasing, anchors' roles and successful new urban planning techniques, design criteria, parking, building, site planning, and developer requirements. The course will also review the synergy among residential, office, civic and governmental land uses and retailer performance.
The instructors will illustrate the strengths and weaknesses of many leading town centers built during the past 20 years. Discussions of trends and techniques for vertical integration of nonretail uses as well as retail storefront design trends and techniques will be featured, and the instructors will share inside secrets for shopping center planning and design and applications for cities, universities and new towns. Also taken into consideration will be the integration of big-box discount retailers in the city and new town centers.
The course will include case studies for Alexandria, Birmingham, MI, Birkdale Village, Charleston, Charlotte, Easton Town Center, Middleton Hills, Naples, Pasadena, Rosemary Beach, Seaside and University Place Town Center.
AIA and APA CEU credits will be offered.
New features this year include:
Robert J. Gibbs, ASLA, CNU Gibbs Planning Group, Birmingham, MI
Terry Shook, FAIA Shook Kelley Architects, Charlotte, SC -Los Angles, CA
Yaromir Steiner, Steiner + Associates, Columbus, OH
Stefanos Polyzoides, Moule & Polyzoides Architects/Urbanist, Pasadena, CA
Jane Grabowski-Miller, ASLA, CNU-A Erdman Development Group, Madison, WI
Steven Sugg, City Manager City of University Place, WA
Harvard University Graduate School of Design/ Executive Education
48 Quincy Street, S102 / Cambridge MA 02138
617 496 8728
WEBSITE: http://execed.gsd.harvard.edu/programs/catalog/2013-summer-programsSOURCE: Harvard Graduate School of Design
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