"Strip malls define our streetscapes. Here, and in suburbs across the country, strip malls are a fact of life. They are the wallflowers of thousands of streetscapes that millions of people travel daily. To envision a new future for this lowly (yet overabundant) building stock, the Scottsdale Museum of Contemporary Art (SMoCA) initiated the national competition 'Flip a Strip' in late 2007 that resulted in 35 innovative proposals by architectural teams from around the country, for flipping local strip malls in Scottsdale, Tempe and Phoenix, AZ. What potential might there be for live/work developments, urban farming, social spaces and signature architecture in the no-man's land of the strip mall? Flip a Strip posits exciting opportunities to turn this suburban cliché inside out."