Fernanda Romano, who works for Let's Colour (the name of the project told GOOD Magazine:
"let's find locations, places around the world, they're a bit dull, a bit grey. Let's engage the local community." She adds, encouraging community involvement was crucial to succeed: "Mandating things to people feels a bit old fashioned. People want to collaborate, people create content to share with the world."
Pictures over at GOOD.